A New Enhanced Bottled Diet Water is the Number Two Commercial Beverage in U.S

www.InvestorIdeas.com is pleased to launch the new investor portal for the diet, beverage and health industry, www.Beveragestocks.com. The global research portal features industry news, links, a list of public companies in the sector and featured company Creative Enterprises International, Inc., with its new brand Skinny Water, an enhanced diet water.

Bottled water is the fastest growing sector of the beverage industry, with U.S. bottled water wholesale sales surpassing $8.3 billion in 2003. Within the bottled water market, enhanced water is the fastest growing segment, with sales growing to $230 million in 2002, up from $80 million in 2001. As consumer trends such as being seen with premium bottled water drive the bottled water craze, investors can research the industry news and the participating public companies poised to benefit.

Creative Enterprises International, Inc., latest licensed product is Skinny Water, an enhanced bottled water that features an all-natural patent-pending formula, is designed to help people lose weight, and maintain that weight loss, suppress appetite, block carbs from converting into fat, and increase fat burning without stimulating the nervous system.

Skinny Water is CEII's entrant into the rapidly growing bottled water category. According to industry research, bottled water has surpassed beer, milk, and coffee in popularity, and the market has reached over $8 Billion a year in the U.S. The nutrient-enhanced water segment has grown by a thousand percent lately, and is the fastest growing segment within the bottled water industry. Such 'energy drinks' are also noted for the excellent profit margins they command versus traditional sugared drinks.

The Company has engaged Coleman Brandworx, one of the country's leading strategic branding companies to reposition and develop all marketing materials for the rollout of Creative's enhanced diet water, Skinny Water, with a debut scheduled for summer 2004 in major US markets. Coleman Brandworx's efforts will include developing a visualized position for the Skinny Water brand, and development of structural packaging, packaging graphics, point-of-purchase displays, collateral system, promotional materials and the development of the Skinny Water e-commerce enabled web site. Their clients have included well-known brands such as Danone Water, Coca-Cola, Snapple and Sparkletts.

With the one requirement of virtually every diet program being to drink water daily, Skinny Water is perfectly positioned to become a significant part of America's diet regimen. The Skinny Water formula has undergone extensive scientific testing, and consumer feedback is excellent. CEII plans to release Skinny Water nationally this summer. Additional News, see bottled water.

Author Notes:

Laura Bruce contributes and publishes news editorial to http://www.water-purification-filters.com. Get educated on the benefits of water purification systems and different water filters available.

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