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FineWaters launches Finewaters.com
Fine Waters is proud to announce the
launch of www.finewaters.com, a site
designed to be the definitive voice for water connoisseurs and their
accompanying lifestyle. The site, and associated online community, is the idea
of Dr. Michael Mascha, a food anthropologist and culinary expert.
Mascha, a
former assistant professor of Visual Anthropology at the University of Southern
California, has been a passionate devotee of the culinary arts for more than 20
years. From visual design and atmosphere to food and especially wine, Mascha's
expertise lies in the "'experience" that is fine dining.
Mascha first formed
the idea for launching Fine Waters after he developed a heart condition, which
prohibited him from drinking alcohol. With his great passion for the
epicurean lifestyle, Mascha explored various ways to expand his culinary
experiences by adding fine bottled waters, rather than wine, to his menu.
Over time, he noticed the very subtle - but unmistakable - signs that there were
a great many passionate water drinkers in the world. From health conscious
enthusiasts to the emergence of fine water sommeliers in restaurants, a growing
community of water-passionate people was taking shape. The only thing they
lacked was an online destination to provide the necessary education and
resources.
Mascha identifies the Fine Waters signature to be its informative
nature and its focus on purity of living. "It sounds a bit odd at first," Mascha
says. "But there is a true richness to fine water, because of its inherent
subtlety. And as a $6 billion a year industry in the United States, it
deserves an authoritative source."
The web site's main focus is to offer
comprehensive research on bottled water from all around the world.
Additionally, the site features a network of passionate water sommeliers, chefs
and health/fitness experts who continually contribute to Fine Waters. This
ever-growing resource educates visitors to the site on everything from matching
fine, bottled waters with food to the latest in health trends, places to buy
fine water, and the best restaurants featuring fine waters.
Additionally, the
site features a monthly newsletter - The Water Connoisseur - where subscribers
can be kept up to date on new fine water products. Subscribers can also
rate the waters they care so much about. In a future release of the site,
subscribers will also have exclusive access to a wireless version (WAP) of
FineWaters.com that will enable Anywhere-Anytime-Access from cellphones and PDAs
to all the information about the waters.
Additional News, see bottled water.
Author Notes:
Dustin Cyril contributes and publishes news editorial to http://www.water-purification-filters.com.
Get educated on the benefits of water purification systems and different water filters available.
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