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December 15, 2003
By: Tyler Baggs
Website: http://www.water-purification-filters.com
A Classic launch from Brita
Brita Water Filters, market leader in UK domestic water filters, is delighted to introduce the new ‘Classic’ cartridge featuring an improved 4-stage filtration system. Launched at the Exclusively Housewares Show, the new cartridge demonstrates Brita’s commitment to continued product improvement.
Brita Classic retains the original Brita formulation of ion exchange resin and activated carbon, recognised for its superb filtration quality and now benefits from the added convenience of superior flow-through, a faster filtration rate and shorter preparation time.
Brita conducted extensive consumer trials, which clearly showed that users were delighted with the improvements made to the cartridge.
Dave Banfield, Brita Managing Director commented, “We are thrilled with the new cartridge. Classic delivers a quality that consumers know and can trust, with the added convenience of a faster flow rate. We are confident that this will further improve consumer loyalty to the Brita brand, which already stands at an impressive 90% for cartridge replenishment.”
Additional News, see water filter.
Author Notes:
Tyler Baggs contributes and publishes news editorial to http://www.water-purification-filters.com.
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